How to Create a Business in Alignment with your Values with Cat Golden

Are you in alignment with your purpose as an entrepreneur? Often your identity gets wrapped up in how you make money, but there are a million ways to make your fortune! Today on The Legalpreneur, we discuss identity and entrepreneurship with Cat Golden, founder of Nurses Inspire Nurses. She is one of The Legalpreneur’s first members and today she shares how her membership helped her with everything she didn’t know that she didn’t know! Her unique perspective on authenticity and business will have you reevaluating how you make money. 

When you shift your focus from money to living authentically, you will be amazed at the opportunities that manifest for you. Cat had no intention of being an entrepreneur, but she did have a purpose, and from that purpose, she created a company centered around helping nurses recover and prevent burnout. 

Cat discusses how she does not let her ego make business decisions, which is why her company has evolved into the success it is today. She teaches you to make decisions based on personal alignment rather than ego-driven goals. By separating your identity from your business, you will allow yourself and your business to blossom.

If you are ready to step into authentic entrepreneurship, listen now!

Key Takeaways:

[1:00] Cat’s journey to entrepreneurship

[4:00] Keeping your identity separate from your business

[6:50] Evolving the business model 

[9:30] The future of Nurses Inspire Nurses

[11:00] What to do when you feel stuck in a career

[14:20] Getting your mindset into alignment 

[18:00] You can’t read the label while you’re in the bottle

[20:00] If you are yourself, no one can copy that 

[24:00] You will never regret trademarking your brand

To learn more about Cat, click the links below:



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The Legalpreneur Podcast is advertising/marketing material. It is not legal advice. Please consult with your attorney on these topics. Copyright Legalpreneur Inc 2022



Legalpreneur transcript:

Andrea Sager  00:03

Welcome to the Legalpreneur podcast. I’m your host Andrea Sager founder and CEO of Legalpreneur Inc. As a serial entrepreneur and someone that works exclusively with small business owners legally protecting their business. I’m dedicated to covering common legal issues faced by business owners, providing you with the business knowledge you need to catapult your business’s growth and showing you just how some of the world’s most elite entrepreneurs have handled these legal and business issues themselves. In true attorney fashion. The information in this episode is not legal advice. This is for informational purposes only and you should always consult with your attorney before implementing any of the information in the show. Hello there welcome back to another episode. I am so excited for today’s interview because it is with one of the original Legalpreneur members cat golden. She I remember talking to her on the phone I was living in if this was like three or four houses ago, this is how my life I remember my life and like what house was I live? And yeah, I think we got introduced through Chris harder which most of my business relationships up to this point. I’ve been through Chris harder. And she was in his mastermind as well. And she was looking for some help, just absolutely killing it. And we just started working together. I think I may have possibly just launched the legal premier membership. And she joined and she’s been part of it ever since. And it has been so fun to watch her journey. Just absolutely kill it. Honestly, she’s the ultimate supporter of nurses. That is like my nickname for her. She’s the ultimate nurse supporter. She owns nurses inspire nurses, as well as some other things. But Kat, thank you so much for joining me today.


Cat Golden  01:50

Happy to be here. Man. That seems like a lifetime ago.


Andrea Sager  01:52

It does. I was like, man, we’ve been working together for a while. So can you give everybody an overview of how you got to where you are today? Like take your moment to brag like tell everybody your whole journey like how did you get to what you’re doing? Now?


Cat Golden  02:08

I don’t know. My story is kind of funny, because I never really even intended to start a business. Like it’s not some grand thing. I think I just acted in a way that was like really authentic to myself. And that’s what I always tried to do. But I was working as a nurse. And I’ve always been like a little Hustler, had a blog dabbled in network marketing, you know, like, kind of did all the things. And I just saw, like, no one was really doing a lot to support nurses. And I worked with the most awesome people that were just really burnt out. And I think too, I had been on my own mindset journey after getting divorced, and like really kind of changing the force on my own life. And I was like, I have so much time left to work, like why are we going to be miserable? You know, it just didn’t make sense to me. And so yeah, I decided to have a party to just celebrate my co workers because that’s like something I would do. And like, this is not a fancy party, like I went to Trader Joe’s and got wine and like snacks. And like, you know, this is not. And my mentor at the time told me that I should sell something at the party. And I thought it was weird, because that wasn’t the point. And I didn’t even have a business at that time. And I did take her advice, though, because she said, you know, people are like 80% more likely to interact with you if they buy something from you, which I think is probably true. If we think about we probably always buy from, you know, pretty much the same places. And I put nurses inspired nurses on a t shirt on a complete whim. Just kind of like lined up how I had it. And then when I everyone wanted it and I thought oh, this is crazy. They actually want I didn’t have a website to sell off PayPal invoice you like I don’t even know if there was Venmo at this time. And um, yeah, I looked in there was no website, no trademark, no anything. And I was like, This can’t be right. You helped me do my first trademark. Yeah. So yeah. And then kind of the rest is history. And then, you know, we got a 50,000 T shirt deal, which you also helped me with, that kind of set us on a different path. And then the pandemic happened and then everyone was talking about nurses which was crazy. When such a good lesson about why you just listen to yourself. When I think like I still feel this way like and I N isn’t about me, I feel very unattached to it. Like, I think it was just a message that needed to get out into the world. I think I was lucky enough to do it. And yeah, simple.


Andrea Sager  04:32

I love that. And I love how you said that you are detached from it because I think not I think I know so many people are just so attached to what they’re doing and it just becomes their identity which I had my own identity crisis when I got my divorce. And it’s like what like what am I doing this for? And just like you I now I am actually very detached from Legalpreneur but I love how you bring that up. So I want to dig into that. Just a little bit when you were a nurse, do you think you were attached to being a nurse? Do you think that was part of your identity? What do you know?


Cat Golden  05:08

And I think that’s I don’t I think that’s why I’m successful. Because I think nurses are people are.


Andrea Sager  05:14

Yeah. And what do you think? And you said, You never were attached. Right?


Cat Golden  05:19

Yeah. No, not to being a nurse. But I think, like, when I got my divorce, I think, like, you know, I kind of had this choice to either just like, you know, I felt like my life was over, because I quote, did everything right. And it didn’t go how I planned and blah, blah, blah. And like, looking back, I’m like, this is craziness. Like I was 28. Like, I’m like, Oh, my God, I had my whole life ahead of me 10 years ago, but I think doing a lot of mindset work at that time, like really allowed me to see like, I’m just a human having this human experience, like things are gonna come and go, I’m gonna do all these different things. And it’s like, just okay. And so I became very, like, I don’t know, just not so focused on having to like, check these boxes do these things. And I think that’s how I’ve been able to like manifest a lot like I just, my number one focus is that I’m in alignment with myself and being myself. And I think if we do that, then it’s just going to work out. Yes, I


Andrea Sager  06:16

love that. That’s where I’ve been getting to lately. Like, I’m now two and a half years removed from my marriage. And that’s been all the work that I’ve been doing. And I have talked about on the podcast, how I was making crazy money in the law firm, working like 15 to 20 hours a week, which is, quote, unquote, the dream. But I was so miserable, so unfulfilled. And finally, I remembered like Legalpreneur making that my full time thing it was it had been a dream when I was still married. And I was like, Hey, I get to do this now. And I get to do it, because I want to do it. And just because like, I feel like I’m the answer to changing the legal industry for small businesses and attorneys. And it’s like just how you said, you’re, it’s okay, like, whatever happens happens, but I’m doing it because I love myself. And it’s an alignment with who I am and what I feel like my purpose is to be here in this human experience. So I love all of your words for that. So let’s talk a little bit more about the actual business. So I know, when we first started working together, you were working on a deal with the hospital to provide this the training that you had for nurses to help them figure out, are they burnt? Like if they’re burned out? What is their next step? Are you still doing that? No. So


Cat Golden  07:36

it’s changed a lot. And I think, you know, we’ve tried a lot of different things, the pandemic changed a lot, just because I think, and that’s when we went way more to the merch side. And we did care packages and free gifts. But, you know, when you’re working in these high stress environments, or when it’s in such a time of crisis, like, you’re not really, I mean, you’re just trying to make it through the day to day, right. You’re not like, Oh, let me live my best life, you know what I mean? So a lot of that stuff that we were doing, we didn’t keep going down that path. Also, like I realized what I want to do when I’m good at. And so it’s evolved so much like we in the past have done. I mean, I don’t know, I’ve done just about everything under the sun, I’ve stopped and started a lot because if it doesn’t work, I’m not afraid to like quit anything. So it’s changed. Now I will say we’re actually going through another evolution of getting back to kind of why I started that, like on the whole human first side. I’ve been saying that from day one human first nurse second. And I think, you know, I’m like the most undersea nurse out there. Like I’m a businesswoman at heart. I’m an amazing marketer, like I’ve never fit in with nursing ever, which is probably why my business as well, you know, so we’re just getting back to the human side of things. And I think the one thing that we do all have in common and especially as women, we know, this, like we’re taking care of everyone else, and putting our own needs last, and especially in helping professions, you know, not just nursing but really helping nurses focus on themselves. So getting back to that will keep our shop open, we do merge and we’ve been able to connect with like some amazing, huge brands, which I love doing. And it’s kind of set us on another path like working with brands and using their marketing dollars and their reach to help us support nurses and then allowing us to do things that nurses don’t even have to pay for. Which is really what I ultimately has been my dream since day one like I kind of you and I n is the middle person I’ve always said that like the middle of and like we’re just kind of the connector and that’s totally me like connecting all of these resources with the people that need it.


Andrea Sager  09:44

Are you able to allude to what you have coming down the pipeline?


Cat Golden  09:48

Yeah, and we’re already like kind of doing it so we’re doing just a complete rebrand but working with you know, companies like Cerave that want to give back to nurses. We have an awesome partnership with a company called that provides continuing education to nurses, which is like nothing we’d ever do, right. But they want to support nurses. And we’re like the party people. So we’ve been able to host like virtual events, a ton of like resources and different things related to self care that we can use, like our sponsorship and marketing dollars to give free to our community.


Andrea Sager  10:20

I love that that is beautiful. Because I remember having our first conversations, I remember, he were like, I don’t really know. It’s just kind of all falling into my lap. And I remember just like being so excited for you, because I knew I could tell you weren’t a nursing nurse, like I could tell


Cat Golden  10:39

that from the beginning knows that it’s not a secret.


Andrea Sager  10:42

And it’s like, wow, like, she’s able to take that. And it’s kind of the same for me where I’m like, I’m not your typical lawyer. And I was like, wow, she’s able to take this career that she’s had and really turning and turn it into something beautiful that nobody ever imagined. I think it’s a beautiful message to share with those listening, because so many people feel stuck. They feel lost. Yeah. And it’s because they may not be in the right profession, they may be in this right area, they may have the right skills, but they’re just not quite figuring it out. And people get so scared to take that leap. So can you kind of give some advice to those people that are maybe listening that are like, yeah, like, I just don’t feel like I’m a nursing nurse or a lawyer or a lawyer or a teacher or a teacher like they’re in this profession that they just feel stuck in. And they just don’t know what to do next.


Cat Golden  11:36

Yeah, it’s a great question. And I actually felt a little stuck myself this last year, which is why I’m launching like a lot more of my own creative things. Because I think I have so many ideas in stuff waiting to come out. What I really think, though, is like this identity thing, like we’ve seen ourselves as one way for so long. And I think you just have to get to the point internally, where like, what’s the worst thing that can happen? Like, you know, and I mean, I’ve been, like, hesitant to, especially even in the nursing space, like, it’s very kind of one way to say, hey, like, I’m kind of removing myself from all this. Like, I don’t want to be a community anymore. I want to help individual nurses just take care of themselves like, so basically, it doesn’t matter if you’re a nurse or not, like, we’re not doing anything Nursey here anymore on our computers called nurses inspired nurses, like, you know, that’s was a little terrifying. But at the end of the day, it’s like, I just asked myself, What is the point? Like, we can do anything to make money, right? Like, this is like extreme, but I’m just like, okay, would I go do drugs? No, I probably want to do that. Am I going to go be a stripper? No, I’m probably not going to do that. But then why am I going to do something else that I’m, like, completely misaligned with now? Is that extreme? Yeah, maybe. But it’s like, at the end of the day, we can do anything to make money. So why would we wasted doing something we don’t even like?


Andrea Sager  13:04

Yes. And I’ve had that same realization, because there’s so many times. So the transition from law firm to Legalpreneur, it’s definitely been a struggle, like I am the worst off financially that I’ve ever been. But I would rather be here than anywhere else in the world. Like, I feel like I am fulfilling my life’s purpose doing this. But I had so many days where it’s like, and this helped me get to be detached. Because I realized, like, like, the money literally doesn’t matter. Like, I know that there’s infinite number of ways that I can make money. So many times, I was like, I could just walk away right now and be a poker dealer. Like I could make so much money tonight, if I wanted to go and do poker. And it’s just that realization that also gives you the permission to know like, it’s not about the money. It’s not like, if you’re in alignment with what you’re doing, that’s actually all that matters. It doesn’t matter that you are doing A or B or C. It’s just like, are you actually in alignment with what you are doing? Because no matter what, if you’re in alignment, the money is going to come?


Cat Golden  14:05

Yeah, that’s what I was gonna say. And it may not be like in this moment, like things take time. But ultimately, that’s where the money will come in. That’s what I’ve seen. And, yeah, it just works out. I just think at the end of the day, life is short, like, why be miserable? You know?


Andrea Sager  14:20

Yeah. I’m curious if you’re open to talking about getting through your divorce. And going back to a little more of the personal development, what were some of the first resources and things that you did? Or maybe books that you read, because I know a lot of people listening? They’ve been trying to dabble or they’re trying to figure out like, Where do I even start? Where do I begin?


Cat Golden  14:41

Yeah, that’s a great question. The first thing I did was go to therapy and I this is crazy. Like this is how deep in I was the hospital I worked at had like an EAP like Employee Assistance Plan or whatever we used to get like a couple therapy visits or something like we took care of sick kids, right. So we probably all should have been going to therapy anyways, but So I had like, six visits or something. So I found this therapist, and I went to the therapist, not for myself asking how I could help my ex husband. She’s like, Well, where is he? I’m like, Oh, he won’t come to therapy. She’s like, you know, just looking at me like, Oh my God, but like, this is how, you know, different I was then like, I was trying to help him and he wouldn’t help himself. You know, like, right there. Yeah, like, it’s just like, what, like, looking back, I’m like, Oh, my God, like, but I was so glad that I took that first step because it helped me see in a different completely, like, you know, opened my eyes to a different way of thinking and saw myself in a new light. And so that was really the first thing that got me on like a different path. And then the second thing was, I went to a gym like a local gym. And this is like so crazy story. This guy, man, Tinder, my brother put Tinder on my phone. This is like before people were like, even on dating apps, like I didn’t even know what Tinder was. I met my friend Michael, who were still friends to this day, which is like literally crazy. We never even ended up dating. But he told me about this gym. So I went to this gym, they have like a free week. And I just started like taking I think it was it was just a point of like taking different actions. Yeah. And started working on myself. And then I started getting fit and like, kind of feeling better physically. And then that translated mentally, but I think it was just literally giving something to myself. And they had a mindset program at the gym. Oh, and that’s how I found out about Chris and Laurie because they were in Isagenix, and at my gym, they used Isagenix. And so I did this mindset program. It was like an online course, basically, I had never done an online course in my life. But I learned at that time that like, we can actually change our thoughts, which sounds very simple, but like, this is also 10 years ago, like people weren’t talking about it as much, then like, oh, I can think in a new way, I can reinvent myself. And I think now that’s what gives me like power to do it again, like I’ve done it before, you know, so I’m like, Oh, this is just, I’m gonna keep doing it, you know, probably 10 years now. Do it again, you know what I mean?


Andrea Sager  17:13

Like, that’s a really cool, full circle moment. It’s like, this is what started this journey for me. And then now I’m on to the next step. That got me here and got me here. And I That’s so cool. That’s very similar to my story. Like, I always tell people, like everything I’ve done has led me to the next step. And it’s just following the trail like fall, and of course, listening to your body. Yeah, I also I remember, right, when I first left my ex, I started seeing a therapist. Like, I knew I need help, but I’m fine. Like, I’m not emotional, I don’t cry and did it out. She was like, girlfriend, we got a lot of work to do. I know.


Cat Golden  17:55

One of my favorite quotes that I like use for many different things. It’s from the book, the alter ego effect, which I highly recommend. But he says in there, like you can’t read the label when you’re in the bottle. And I think that that’s such a beautiful analogy. And like we’re all in our own bottles. And so you have to get out of the bottle, like we say it in my company now all the time, like, whoa, we got to get out the bottle. Like we now know, we may not know what we need to do, but we know we’re like we have to think in a different way. And I love that analogy, like even thinking literally, like if you were in a bottle of Coke, how would you describe it? Like if you’re in there versus if you’re out looking at the label, like you would be talking about two completely different things. Right. So


Andrea Sager  18:36

well, if you’re in that bottle of Coke, you’re probably drowning. Exactly. that I liked. And by the way, if you’re listening that the alter ego effect, that’s Todd Herman. Right? Yes, yeah. Todd Herman. I think I have the book. I haven’t read it, but I have it.


Cat Golden  18:51

It’s outstanding. I’m actually going to read it again. It’s, it’s outstanding.


Andrea Sager  18:55

What are some other book recommendations you have? That’s what I was gonna say.


Cat Golden  18:59

Back to your original question. The probably one of the first personal development books I read that I still always recommend is the big leap by Gay Hendricks. I think it’s phenomenal. Gay is the mentor to Suzie Batista, who’s the founder of PooPourri, who’s like a gazillionaire. And she has a lot of like, really good stuff, too. She’s like one of my favorite entrepreneurs. She’s wild and really funny, but I love her. And the big leap is like, I think an amazing starting point for personal development.


Andrea Sager  19:29

Nice. Okay, I’ve never read that one. I’ve it’s really good. Okay, I need to get that one. Well, cat, I have enjoyed this. I would love to just like dive in in so many areas, but I don’t want to keep you here all day. But I do have one last question that I asked everybody and that is what is your number one piece of business advice. If anybody just came to you off the right it doesn’t even have to be related to nursing or this just, hey, I need just your best piece of business advice something They came up to you off the road


Cat Golden  20:01

with Yeah, it’s the same advice I give business personnel is just literally to be yourself. I think like in business, like there’s so much, you know, like comparison and you’re like trying to, I don’t know, like, not let anyone copy you and all these things. And I’m just like, literally, if you’re yourself, nobody can copy that, like, nobody can be you. And I think when we’re truly being ourselves, that’s when the magic happens. And I think that it’s so hard and so vulnerable to do that. But like, we just have to, and there’s so much like so many people being so fake out there. And just, you know, it’s terrible. And I’m like, Oh my gosh, like, that’s like the number one thing I think I’ve done right is that I’ve just always really been true to myself, even if it doesn’t make sense. Just have to do it.


Andrea Sager  20:51

Yeah. No, I love that. I love that. Well, Kat, tell everybody where they can find out more about you.


Cat Golden  20:56

Yeah, my personal website cackled, or nurses inspire And same on all the social channels, my personal cat l golden because cat golden was taken and this person will not give me the account. That’s like they have like 10 posts from like, you know, who knows how long ago, but


Andrea Sager  21:14

I know the worst. Also, though,


Cat Golden  21:18

thank you for all you’ve helped me with, let’s talk about that. You’ve helped me with so much over the years. So I so appreciate it being an entrepreneur and like, not knowing what to do with all of these like different legal things. Like it’s so difficult and like concerning. And so I think what you offer is so valuable, and so needed. And I’m so glad that we connected.


Andrea Sager  21:39

Thank you. I was wanting to do this to highlight you. But thank you for mentioning that. It’s worth mentioning, I’ve


Cat Golden  21:44

referred you know a lot of people to you over the years because I’m like, This is crazy. Like it’s difficult out there. When you don’t know like, you don’t know what you don’t know.


Andrea Sager  21:52

And the thing, just like what you said, when you don’t know, lawyers are charging you to learn. And that’s why my mission has always been like, I will teach you everything you need to know for free. Like if people go back and listen to every single podcast episode. They literally know everything they need to know if they get the Legalpreneur book, they know everything they need to know.


Cat Golden  22:11

And like all the contracts you provide, and like different things like that, like that’s so


Andrea Sager  22:15

valuable. Yeah, it is. I’ve been getting a lot of really good feedback lately. And maybe because I’ve been asking for it more because I’ve been we’re trying to get more testimonials out there. But somebody joined the membership, which now it’s 349 a month. And so she joined the membership, and we hadn’t heard from her. And so I just checked in like, Hey, how’s everything going? Like? Do you need anything? She’s like, No, not yet. I got the contract. And that was like worth everything already.


Cat Golden  22:47

Yeah, like we’ve used like photo releases all these different things. Like it’s just stuff that like, yes, you can figure it out on your own, but is it gonna be right? And like, I don’t know, you just don’t know, when it’s like, then something’s gonna happen. And you’re gonna be like, Oh, great. I should have paid that.


Andrea Sager  23:02

Yeah, yeah, no, I get those all the time, too. I had somebody, you might know this person. I’m not gonna say their name. But I think you know who they are. I told them years ago, they needed to rebrand and she was like, I’m not rebranding. And when people are very adamant, I don’t push them. I’m like, okay, like, I’m informing you, and you’re making the decision. And then last year, she called me crying freaking out, she got the cease and desist letter. And they were very, very aggressive. And legitimately threatening


Cat Golden  23:30

because she had a name that someone else was using.


Andrea Sager  23:33

Yeah, they were very aggressive. Because normally, when there’s a cease and desist letter, it’s like, Hey, you have this amount of time to change the name. But they were like, We’re filing in court if you don’t change it, and like seven days, and I’m like, they’re probably not going to file but you do want to change it ASAP. So working on that was a whole thing. But I appreciate you for listening. Like you’ve been an easy client. You’re not one of those that’s like, Oh, I’ll get to it eventually. Or I’ll do this. No, you’re like, Yes, I do need this. I’m gonna get this done. So I also appreciate that about you.


Cat Golden  24:06

Yeah, well, guess what, everyone under the sun. Like I’m gonna just say the smartest thing I did was trademarked this because, you know, literally, like even the only reason I have an Etsy store. Someone will steal my stuff. Right now they’re doing it like every other day, because people don’t know like, that nurses inspired nurses is mine. Because it can also be a saying, which I understand and most people are kind, like, I just message them, hey, I own all this. Like, please take it down, whatever. But these people be stealing your stuff every other day.


Andrea Sager  24:35

And some of them are ruthless, actually just savages. Monday’s episode was about being canceled, like what to do if you are canceled, and I divided into like a local cancellation versus a viral cancellation. Because locally is like if you reach out to somebody and then they post about it on Facebook and then all these like, for a very short amount of time. People are like, Oh my gosh, you’re awful. But you still a want to try to avoid that but be also know like, what’s the proper response to that? By the way, if you haven’t heard Monday’s episode it’s basically no response in that specific situation. But some situations you do want to provide a response but if you’re ever cancelled make sure you go back and listen to that episode.


Cat Golden  25:17

Thank you. I hope I’ve never cancelled but if I am I’ll go listen to that. Well, I


Andrea Sager  25:21

actually I haven’t. I haven’t I don’t think I’ve ever put this on the podcast but getting divorced, I hyphenated my maiden name. So my legal name is now Andrea Guzman Sager. But I’m keeping Andrea Sager right now because I have seen so many people get canceled. And I’m like, you can get canceled over the Domus stuff. So I’m reserving my maiden name to come back as a rebrand if I’m ever cancel.


Cat Golden  25:50

There you go.


Andrea Sager  25:53

Really, it honestly is like that was that was something I was very intentional about when I got divorced. And like, I do want to get hyphenated and I’m actually not going to be this in the public. Unless I get cancelled. So anyways, well, let’s send


Cat Golden  26:05

all the vibes you got a great podcast episode about it?


Andrea Sager  26:11

Is Okay, thank you so much. This has been amazing you guys if you are a nurse if you know somebody that’s a nurse, definitely go check out all the merch over there go support nurses. They have been our backbone in this country for a very long time, especially during 2020 and 2021. Yeah, and cat thank you for being you.


Cat Golden  26:32

Yeah, thanks for having me.


Andrea Sager  26:36

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