I am excited to talk today about building your personal brand. Building a personal brand takes some contemplation on what you want to be known for and what you want to share. It can be a precursor to entrepreneurship. It allows you to build an audience, create content and find your voice.
In this episode we will cover:
- What do you want to be known for in life?
- Scalability of your brand.
- Who do you want to reach with your message.
- Content creation.
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The Legalpreneur Podcast is advertising/marketing material. It is not legal advice. Please consult with your attorney on these topics. Copyright Legalpreneur Inc 2022
Episode 244: How to Build a Personal Brand Transcript
Andrea: [00:00:03] Welcome to the Legalpreneur podcast. I’m your host, Andrea Sager, founder and CEO of Legalpreneur Inc. As a serial entrepreneur and someone that works exclusively with small business owners legally protecting their business, I’m dedicated to covering common legal issues faced by business owners, providing you with the business knowledge you need to catapult your business’s growth and showing you just how some of the world’s most elite entrepreneurs have handled these legal and business issues themselves. In true attorney fashion, the information in this episode is not legal advice. This is for informational purposes only, and you should always consult with your attorney before implementing any of the information in the show.
Andrea: [00:00:47] Hello there. We’ll welcome back to another episode of the Legalpreneur podcast. I’m really excited about today’s episode because we’re going to be talking about personal brands, and I never thought I would be teaching people about personal brands. And just because I’m doing this podcast episode, in no way do I think I’m this huge expert about creating a personal brand. But I’ve actually had several people ask me about it lately, and so I thought, Hey, maybe this is actually something that I can teach on and help the audience here. So building a personal brand. First of all, what is a personal brand? I know for those listening, you’re. Basically all business owners. But even for employees, if you have if you are an employee. I am seeing more and more people. An experts encourage employees to create a personal brand because, number one, it’s allowing you to create a community, build an audience, and you never know when that’s going to benefit you as far as getting the next job that you need or to just pivot into entrepreneurship. So a personal brand is how the public perceives you. What? Like what do people think when they think of you? You can get very or you need to be very, very intentional in creating a personal brand and think about what do I actually want to be known for? What kind of legacy do I want to leave behind? What do I want people to think about when they think of me? And that’s how you’re going to get started. Building your personal brand is what do you want to be known for? When creating this brand, you want to know, how can I add value? If you’re wondering, Oh, what should I be known for? Just think about what can you add value on? How can you create value for other people? Is there Do you have an expertise? Are you a subject matter expert on something? And even if you are, that may not actually be what you want to be known for.
Andrea: [00:03:01] Maybe you’ve been a lawyer your whole life and now you want to be known as mom that created this side, this rock and side hustle. That way you can eventually teach other moms, maybe create courses or offerings around how other moms can. Make money on the side with a side hustle. So just because you’re an expert in something that does, that may not mean that’s what you want to be known for. So they could be exclusive of each other. Now when thinking about what you want to be known for. If the end goal of your personal brand is monetizing, if you want to be able to create courses or write a book or make money off of your personal brand, you need to make sure there is an endgame. There’s something that can that money can be made on now. Very few and far between these days. Can something like something can’t. You can’t make money from something like you can make money from literally everything these days so. That shouldn’t be too hard. Making sure that you can make money. But. If basically you want to make sure it’s scalable.
Andrea: [00:04:18] If you want to teach to. Mom’s that bold in college and now are entrepreneurs in the hairstylist space. That’s going to be very limited. Now, I’m just thinking of random stuff over here. I bowled in college. So did Kayla. My. She’s a professional bowler, but I’m just trying to get some examples out there because I know people say the riches are in the niches, but you also got to make sure your niche is big enough. So. Don’t get too, too granular because you may not be able to reach that many people. The other thing you have to think about when creating this personal brand is who do you want to reach? So if you want to reach. Single dads, then you probably don’t want to talk about your period. A lot of I know a lot of guys are just like, Oh my gosh, I don’t want to talk about periods, but that actually may be helpful if they have daughters. But anyways, I’m just saying like what? You want to talk about what you want to be known for, Make sure that can reach the people you want to reach, the audience that you want to build. Make sure you want to be known for will reach those people. So make sure it’s related. If you want to reach a certain gender, make sure you’re speaking to things that will attract that gender. So when building a personal brand. Right now you want to get very clear on what kind of content are you going to create? Are you going to start a podcast? Do you just want to blog? Do you just want to post on social media? Do you just want to make reels and tiktoks and shorts? What is the content that you want to create? And maybe you want to create everything, but I would suggest if you’re not creating any content yet, start with one thing.
Andrea: [00:06:22] Now, I personally love podcasting because it can be broken up into so many different mediums. So our podcast right now, we take it, cut it up into tiktoks reels, shorts, and we also turn some podcast episodes into blog posts. So there’s a lot that can be done with podcasting, but you also have to know, like there are expenses that come with having a podcast. You can’t edit it yourself, but if you are a busy entrepreneur, you probably don’t want to edit it yourself. You want an editor, so you have to just think about these things. If you want to blog, can you commit to writing out a blog post once a week? Twice a month. Whatever. Whatever consistency you want. Now. That’s another thing is being consistent. What content are you going to create and can you commit to being consistent with that content? I do suggest batch creating. I love batch creating and. That is a great way to get ahead and make sure that you have that consistent stream of content coming. And when creating a personal brand, I don’t suggest from day one trying to make money from it. I’m not saying like, absolutely don’t make money, but. I would just first focus on creating value, adding value to your audience and trying to build that audience, because when you build an audience that you’re adding value to.
Andrea: [00:07:57] Eventually they’re going to be so hungry for what you have to offer when you offer something. It’s going to be that much easier to sell to them. So at the beginning, I always suggest just work on creating that audience, building that audience, adding value, creating quality content, and then create your offer. Sell it. There you go. And there’s a very, very simplified version. So don’t think it’s that easy because it’s not. But definitely. If you are somebody that’s been thinking about creating a personal brand. Do it. Just get started. If you’re wondering, like, what do I even talk about? What do you know? What do you know? And just because you choose something today about, Oh, I want to be known for this, it doesn’t mean you can’t change it down the road. You absolutely can. You’re the writer of your own life. You can literally do whatever you want. But my biggest piece of advice is to just get started. Get started. All right. Let me know if you’re making a personal brand. Are you creating one? Are you getting started? Please let me know. I want to know how it’s going. I want to know, what do you want to be known for? I’ll shut you out on Instagram. Let everybody else know. Hey, go follow this new personal brand because they’re doing amazing things. All right, you all, I’m out. Have a wonderful weekend, and I’ll see you Monday.
Andrea: [00:09:28] I am so excited to share with you that from now until the end of the year, you can sign up for the Legalpreneur membership for almost half off. It is normally $349 a month or $3499 for the year, but from now until the end of 2022, you can sign up for $199 a month or $1999 for the year. You get all access to your own attorney, unlimited emails, 130 minute phone call, a month, document review, access to all of our contract templates, plus a discount on additional services. And once you get started, we get you rocking and rolling with a business audit, which is where we outline exactly what protection you currently have and what protections you still need. We lay it all out for you. That way you can get started working with your attorney, knowing exactly where your relationship is going. Get signed up. The link is in the show notes and we are so excited to serve you in The Legalpreneur membership.
Andrea: [00:10:25] Here at Legalpreneur, we’re committed to providing a supportive legal community for all business owners. I know how scary the legal stuff can be. If you found this information helpful, I would be so grateful if you could share it with the fellow business owner. And quite frankly, it doesn’t cost anything to rate, review or subscribe to the show. Your support helps me reach more listeners, which allows me to support more business owners in their entrepreneurial journey. Have any questions or comments about the show? Feel free to drop me a line on Instagram. I promise. I read all of the messages and comments, and if you want to be a guest on the show or know someone that would make a great guest, simply fill out our application form and a team member will reach out if we think it’s a good fit. I’ll see you in the next episode.