The Trademark Process – What to Expect Step by Step

The most common questions I receive revolve around what to expect during the trademark process, so today I’m going to break it down for you. Trademarks serve as a wall of protection around your business. Securing one for your brand is a lengthy process that requires patience, but it is absolutely worth the 7+ months that it will take. So grab a pen and get ready, because I’m taking you through what to expect, step-by-step.  

In this episode, we’ll cover: 

  • The importance of a trademark search (For more about trademark searches, click here!

  • Trademark risk levels – what they are and how they are determined 

  • What to expect once you file your trademark application 

  • ‘Likelihood of confusion’ – what it means and how it can affect your application

  • How oppositions can affect your application

  • The importance of continuously monitoring your trademark for infringement 

If you need help with any stage of your trademark process, contact us at [email protected]. We’d be happy to help! 

This week’s episode sponsored by 

With over 80 contracts and counting, The Contract Vault is your all-access pass to industry-specific template contracts. Our contract templates are constantly being updated to reflect new changes in the law to ensure that you and your business are fully protected. 

Plus, members of The Contract Vault have access to our Members-Only Facebook Group, where each month I will be teaching deep dives on important topics that you need to know to protect your business. Think of it as your Business Legal School. 

Check out The Contract Vault here! Use promo code “LEGALPRENEUR” for a secret special discount!  








The Legalpreneur Podcast is advertising/marketing material. It is not legal advice. Please consult with your attorney on these topics. Copyright Andrea Sager Law 2020

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