Today on The Legalpreneur Podcast, I am clearing up some confusion around what defines a business owner. Unfortunately, many freelancers and entrepreneurs are operating without the legal protection they deserve, simply because they aren’t aware of their status as a business owner.

If you are working towards earning income from the goods or services you provide then you are characterized as a business owner. Even if you haven’t officially launched a company or you aren’t making money from your enterprise yet; it is the pursuit of profit that legitimizes you. In this episode, I help you determine if you are a business owner and what legal steps you should take to protect yourself in your venture.

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Today on The Legalpreneur Podcast, Gina Onativia simplifies online course creation. Founder of the Course Creation Boutique, Gina helps experts quickly produce high quality online courses in as little as 90 days. Formerly the digital strategist and course creator for Tony Robbins, Gina has perfected the process of developing a fully functional online learning portal. Once her former client Amy Porterfield suggested that online courses were the future, Gina left her job to become a full time course creator consultant.

In this episode, she shares tips for how to utilize sales funnels that steer clients from a starter course to the heights of your expertise. She helps you configure tiered price plans that hook clients with an introductory course, or even a freebie that leaves them eager for your more valuable programs. With Gina’s help you can develop, launch and market your knowledge in a digestible online package.

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Today on The Legalpreneur Podcast, I am guiding you through common practices to deal with copyright or trademark infringement. I review the difference between a cease and desist letter versus a demand letter. Before you send a cease and desist letter, I encourage you to evaluate the alternatives. As an attorney, my goal is to inform you of all your options so you can resolve your issue in a way that suits your individual needs.

It is important to understand that many people don’t realize they are infringing. So, If you are looking to resolve an issue in the most cost effective manner, it benefits you to personally reach out and educate a violator before paying an attorney to do so. More often, these issues can be resolved without getting the courts or an attorney involved.

In instances, where you may need to be more forceful, The Legalpreneur membership is a great tool that allows you to involve an attorney early on. Most businesses don’t want to go to court, simply, having a Legalpreneur attorney on your side can help you resolve any issue efficiently and cost effectively. In this episode you will learn everything you need to know to make the right decision for you and your business.

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Today on The Legalpreneur Podcast, I provide some tangible tips for TikTok. For many years I struggled to gain an audience, until I truly understood who my audience actually was and began news jumping on the topics that mattered to them. I discovered that to tap into the full potential of TikTok, you need to identify your niche in order to create informative and relevant content that they were already searching for. You can do this on your own or you can even stitch with similar creators to gain followers and increase your notoriety.

This platform has rapidly become an essential resource for businesses to attract clients on and off the platform. Using these strategies, I have developed momentum, increased my followers and also connected with clients, otherwise unreachable. TikTok is an ever expanding global platform so it’s never too late to start!

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Are you too old for TikTok? Maybe not! Today’s guest is Dena Greenbaum, co-host of the 2 old 4 TikTok podcast! Working on the business side of film, Dena found herself searching for more creative freedom. As a woman in her 30’s, TikTok was a revelation! The platform offered new and exciting opportunities to create and engage with a larger audience which was exactly what Dena was searching for.

In this episode, Dena breaks down the latest trends and future predictions of this fun tool. We discuss how millennials can tap into the potential of the social media platform of the future. TikTok is so much more than dancing teenagers, although we do think that trend is here to stay!

Dena reveals how to get the most out of TikTok’s creator fund and when you should consider leaving it behind. TikTok offers access to a global audience and financially rewards creators who transcend language barriers. She discusses some of the most profitable creators and what makes them stand out on this competitive platform.

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In today’s episode, I unfold the reality of the FTC’s proposal to nationally disband the non-compete clause. As it stands today, non-compete clauses are notoriously difficult to uphold so this proposal is arguably inconsequential. There are much more reliable ways to protect your business. Regardless if the proposal passes or not, I am teaching you alternative ways to safeguard your company from former staff seeking to recruit your employees or solicit your customers.

A non-solicitation provision is more effective and enforceable in the eyes of the courts. You cannot prevent a person from working but you can protect confidential information from being appropriated. This episode will help you strategize your onboarding agreements and prevent future litigation with former employees working in the same industry.

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In today’s episode, I make content creation simple with two easy strategies that you can implement right now! TikTok is the easiest way to go viral but with its quick turnover rate you need to have a content strategy prepared so you can be posting as often as possible. Creating content around the most googled questions of your niche is a foolproof way to ensure your videos will have an audience. Regardless of your niche, these tools will help you grow your audience and get the most out of TikTok.

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In today’s episode, I speak with the founder of Needles Eye Media, Dorothy Hollabaugh. She shares her journey to entrepreneurship and everything she has learned along the way. Dorothy took a leap of faith and hired a mentor that helped her get clients, strategize and expedite her success in a way she couldn’t have done alone. When you’re starting a new business, it’s not just helpful to have an experienced mentor by your side but it can be the difference between success and failure. Today, Dorothy offers her own mentorship by sharing her methods for getting clients, saying no to clients and how loyalty can build an unstoppable team.

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In today’s episode, I am discussing why small business owners should be concerned by the latest Disney Lawsuit. I will teach you how to obtain legal licensing so you can avoid litigations with big retailers. The laws of copyright and trademarks are unyielding to those who attempt to circumvent the legal outputs available to small businesses interested in selling products of protected images. If you want to venture into this retail space, be sure you are creating products that are either licensed or are unique enough to be differentiated from copyrighted material. This episode will prepare you for the legal ramifications of copyright infringement and how exactly you can avoid receiving a cease and desist letter.

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In this episode, we discuss the leading social media platform to focus on in 2023…YouTube. Owned by Google, YouTube has the potential to be optimized for searchability, giving your content the chance to stay or become relevant at any time. Today, we are sharing our favorite resources to optimize your YouTube channel. You can use Youtube to build an audience or build an income depending on how involved you want to be in the creator process. One thing is for sure, YouTube is a stable outlet for your content and has the potential to become a lucrative source of income in this new year.

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In this episode, we discuss patent law with Bennett C. David, an intellectual property attorney. He is simplifying the patent application process and facilitating patent litigations. Patent law has become increasingly compacted since most modern innovations are merely improvements on previous inventions, which is why it is critical to prove and defend your novel concepts. Anyone can file a patent, regardless if they created it or not, so today Bennett details everything you need to know to protect your ideas from corporations who would appropriate your designs. Owning your patent not only ensures ownership but also increases the valuation of your company allowing you to compete in the arena of big business.

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In today’s episode, we will cover what to expect when filing your LLC. A limited liability company protects your personal finances by creating a legally separate entity, but many new entrepreneurs are unknowingly compromising that protection by overlooking these 5 requirements. By following these simple steps, you will ensure your business is compliant and maintain the protection of the corporate veil.

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Episode 253 End of Year Thoughts

I wanted to give everyone some encouraging thoughts for 2023 as we end a rollercoaster of a year for Andrea Sager Law and Legalpreneur. It isn’t easy being a business owner and it’s important to keep going towards your goals and do everything you can to accomplish those goals.

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Episode 252 Wealthy Woman Lawyer

On today’s episode I am excited to talk to Davina Frederick. After years of working in marketing Davina decided to become a lawyer which led her to a path of coaching and helping women lawyers scale their business and build their wealth.

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Episode 251 A Deep Dive Into Trademarks Part 2

In this episode I am continuing to talk about Trademarks. They are an important piece in your layers of protections and are the key to growing the value of your overall business. Which is why I am so passionate about sharing this information.

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Episode 250 Making You 2023 Dream Budget

Have you thought about creating a Dream Budget? I think it’s important to dream and to plan for your dreams. In today’s episode I will take you through an exercise to help you create a budget that supports your dreams and goals and how to achieve them.

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Episode 249 All About Bookkeepers, Accountants, CFOs, and Taxes with Kimberly Ferguson

I am super pumped for this episode with Kimberly Ferguson the Co-Founder of Emerald Expectations Accounting. Kimberly created her company on the principle that small businesses need to be taken care of throughout the year – not just during tax season, in order to make the biggest impact on their finances.

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Episode 248 A Deep Dive Into Trademarks Part 1

I am talking about Trademarks today. To cover this topic thoroughly, I am going to break up the episodes into two parts. Trademarks are an incredible protection to keep others from diluting your brand. I am excited to share this powerful tool with you.

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Episode 247 How to Create a Certification

On the podcast today I want to discuss how you create a successful certification program. There are steps you can take to build a foundation for the certification and it starts with creating a brand. As you teach your modalities and classes and workshops you will inspire others that want to teach as well.

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Episode 246 Showcasing Midwest Creativity with Jessica Pfohl Paisley

Jessica Pfohl Paisley is the founder of Amidst, a magazine that showcases the art, beauty, culture, design, fashion, film, music, and photography of Midwest creatives. After being told she needed to move to one of the coasts to create, she decided to create a space to highlight Midwestern creatives from her home in Iowa.

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Episode 245 Getting Started with Intellectual Property

Today I am continuing the series of Building a Wall Of Legal Protection. We are discussing Intellectual Property. Intellectual property is your most valuable asset and understanding how to protect it is a necessary step in protecting what you are creating.

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Episode 244 How To Build a Personal Brand

I am excited to talk today about building your personal brand. Building a personal brand takes some contemplation on what you want to be known for and what you want to share. It can be a precursor to entrepreneurship. It allows you to build an audience, create content and find your voice.

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Episode 243 Creative Integrator with Jasmine Jonte

On today’s episode I am chatting with Jasmine Jonte. Jasmine is a course creator and online ghost writer. Her company JJ Coaching and Consulting works with experts, coaches and consultants that want to outsource their courses. Their number one goal is to create courses that are a true reflection of unique talent through a process that honors your uniqueness.

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In this episode I am taking it back to “Building a Wall of Protection” for your business. I am talking about contracts and how to build layers of protection for you and your business. It is always important to have contracts and to build contracts that cover all of the details of what you are providing in order to be as protected as possible.

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